Friday, April 27, 2018
D/FW Radio: Entercom Stations Ink Partnership With NBC
Entercom and its Dallas-Fort Worth radio outlets have announced a media partnership with KXAS-TV (NBC 5) and KXTX-TV (Telemundo 39) in Dallas.
The multi-platform partnership includes distribution of both English and Spanish content across all partner channels including NBC 5, Telemundo 39 and Entercom's KRLD (Newsradio1080), 105.3 The Fan, 100.3 Jack FM, 98.7 KLUV, ALT 103.7 and La Grande 107.5. In addition to broadcast channels, content will also be distributed across each entity's websites and social media platforms.
"We are thrilled to join forces with NBC 5 and Telemundo 39 to expand the reach of our content and better serve the Metroplex communities," said Entercom/Dallas Regional President/Market Manager Brian Purdy. "We're looking forward to continuing to bring our loyal listeners expanded live coverage of the local topics they care most about."
"The opportunity for NBC 5 and Entercom stations like Newsradio 1080 KRLD to share news gathering resources and report 24/7 what's happening across the region will truly be exceptional," said NBC 5 President/GM Tom Ehlmann. "In your home, in your car, on your computer, on your phone - North Texans can look forward to unparalleled coverage of what matters most to NBC 5 viewers and Entercom listeners."
"We've teamed with La Grande 107.5 in the past and found them to be terrific partners," said Telemundo 39 President/GM John Trevino. "Formalizing our relationship now will allow us to be creative in how we use television, radio, the internet and social media to communicate with the Spanish-speaking community."
Posted 3:11:00 AM