Friday, December 9, 2016

Ft. Wayne Radio: WWFW To Rebrand As 103.9 Sunny FM

AC WWFW 103.9 FM has announced a new name for the station, starting December 26th. The station will be known as “103.9 SUNNY FM.” Previously, the station was known as “Soft Rock 103.9.”

“We are simply changing our brand name to better match the playlist of the station”, says 103.9 SUNNY FM Director of Programming, Rob Mackenzie. “We will continue to play an upbeat variety of songs from the 80’s til Now, just with a fresh name for 2017!”

“103.9 will continue to be involved with the Fort Wayne community and with our advertisers. Our personalities are excited to continue the partnerships we’ve created over the last several years, particularly around the Holiday’s. This is a great opportunity for us to re-brand this solid station”, states Chris Monk, Market Manager for 103.9 SUNNY FM, owned by the Adams Radio Group.

Mackenzie says no changes in on-air personalities are planned, nor is a music adjustment. Popular features like the All 80’s Lunch and All 80’s Weekend will be retained as well. “As we surveyed radio listeners, and specifically, pop music listeners in Fort Wayne, we know that they enjoy our music and radio station, but they didn’t necessarily see our previous name as a ‘fit’ for that music.”

Core artists of 103.9 SUNNY FM include: Katy Perry, Bon Jovi, Matchbox 20, Adele, Michael Jackson, Maroon 5, Alanis Morissette, Justin Timberlake, Pink, Journey, Kelly Clarkson.

WWFW 103.9 FM (1.6 Kw) Red=Local Coverage Area
Currently, 103.9 is “Fort Wayne’s Christmas Music Station”, and known as “Christmas 103.9” for the holiday season. Mackenzie says the station will continue that tradition next year of playing all Christmas music.

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