AC WWFW 103.9 FM has announced a new name for the station, starting December 26th. The station will be known as “103.9 SUNNY FM.” Previously, the station was known as “Soft Rock 103.9.”
“103.9 will continue to be involved with the Fort Wayne community and with our advertisers. Our personalities are excited to continue the partnerships we’ve created over the last several years, particularly around the Holiday’s. This is a great opportunity for us to re-brand this solid station”, states Chris Monk, Market Manager for 103.9 SUNNY FM, owned by the Adams Radio Group.
Mackenzie says no changes in on-air personalities are planned, nor is a music adjustment. Popular features like the All 80’s Lunch and All 80’s Weekend will be retained as well. “As we surveyed radio listeners, and specifically, pop music listeners in Fort Wayne, we know that they enjoy our music and radio station, but they didn’t necessarily see our previous name as a ‘fit’ for that music.”
Core artists of 103.9 SUNNY FM include: Katy Perry, Bon Jovi, Matchbox 20, Adele, Michael Jackson, Maroon 5, Alanis Morissette, Justin Timberlake, Pink, Journey, Kelly Clarkson.
|WWFW 103.9 FM (1.6 Kw) Red=Local Coverage Area|