D/FW Radio: The Ticket Wins Sports Radio Battle

Cumulus' The Ticket dominated radio's sports talk world again in the April book released this week. In fact, the station dominated the radio dials regardless of format in sports talk's target demographic -- men 25-54.

According to SportsDay at The Dallas News, the Ticket was No. 1 overall in men 25-54 during the ratings period that covered March 24 to April 20.

CBS Radio's KRLD 105.3 FM The Fan was second in sports talk and seventh overall in the target demographic that pays salaries and bills. It can take some solace in leading the Ticket in men 18-34 -- 5.3 to 4.7.

After its best March ever, The Fan's overall men 25-54 ratings were up from a 3.6 to a 4.2.

Sportsradio KTCK 1310 / 96.7 FM The Ticket scored an 8.0.

Cumulus' second sports outlet KESN 103.3 FM, which bills itself as "ESPN Radio", was a distant third in sports talk at 2.4 and 16th over all.

George Dunham, Craig Miller, and Gordon Keith

The always-dominant Musers, kings of morning drive, again were the only sports talkers to earn a double-digit share of the listening audience in men 25-54.

They scored a whopping 14.1, which, like all Ticket numbers, includes listeners to streaming audio. The station remains the only sports talk station to attract ratings on the streaming scale. The others have been unable to gain audiences that make an impact.

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