Chief Judge Chris Smith, along with a soon-to-be-announced team of final round judges, will disburse up to $90,000 in cash prizes including the $50,000 Best of Show prize. Categories for this year’s competition include: Agency/Production Company Spot, Best Use of Radio in an Integrated Campaign, Most Innovative Use of Radio, Public Service/Awareness Spot, Radio Campaign, Radio Station Produced Spot, Spanish Language Radio Spot or Campaign, and Student Produced Spot. Showcase Award categories include: Best Promotional Spot and Best International Radio Work.
Final round judges will award at least one winner in each category, and at least two awards in Agency/Production Company Spot, Radio Campaign and Radio Station Produced Spot. Judges will also have the discretion to award additional prizes.
“Motel 6, a brand I’ve worked on for 15 years, won the very first Radio Mercury Grand Prize. So it’s even more gratifying to be the head judge on the 25th anniversary of that achievement,” noted Chris Smith, Brand Creative Group Head, The Richards Group. “I’m excited to hear all of the work, and ensure that we award and recognize the best work in the 25th year and onward.”
The Radio Mercury Awards will announce the total number of awards to be given out when the 2016 Finalists are announced in early May. Winners will be announced at the 2016 Radio Mercury Awards event on June 2 in New York.
For more information regarding entry guidelines, category descriptions, entry fees, and deadlines please log onto www.radiomercuryawards.com.
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