The New York, New Jersey and Connecticut Lexus dealers and
the Metropolitan Golf Association (MGA) have launched a unique advertising
partnership that will be featured across CBS Radio, television and digital
properties in New York.
The 12-week
Lexus Perfect Drive content initiative is hosted by popular WFAN 660 AM/ 101.9 FM
personality Craig Carton, and was developed in collaboration with CBS Altitude
Group and Team One, the ad agency for Lexus, to create excitement in the golf
community through an engaging promotion implemented via original audio and
video while also driving consumer awareness of the Lexus brand.
Vignettes
broadcast on WFAN-AM/FM, WCBS 880 AM, WCBS 101.1 FM, and CBS 2 New York, and featured on
www.cbsnewyork.com offer an insider’s view into an array of renowned golf
courses, and in-depth conversations with each club’s Head Pro as they reveal
tips on what it takes to make par on the course’s most challenging hole. A different course will be highlighted each
week of the campaign.
During the
promotion Lexus enthusiasts can visit one of 21 tri-state area dealerships
where they can test drive a featured automobile or enter to win a VIP
experience at a local golf club. One
grand prize winner will receive a trip to a famed golf resort in Ireland.
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