NYC Radio: Cumulus Has Party For New Urban Station

UPDATE 7/4/2014: Urban AC “Radio 103.9” WNBM  made its debut at 1:03pm July 4. Regular programming led by The Tom Joyner Morning Show will kick off on Monday, July 7.

Earlier Posting...

Cumulus has announced the launch of  WNBM “Radio 103.9” featuring New York’s best mix of R&B with an urban adult format that extends the station’s signal to reach listeners across the New York metropolitan area, including 80% of the region’s African American population.

The station launches on July 7.

“Radio 103.9” will include a heavy focus on community engagement, with the station’s on-air talent participating in local events and collaborating with leading community service organizations.

Cumulus celebrated the launch of “Radio 103.9” last night at world famous Sylvia’s in the heart of Harlem. Guests included Tom Joyner and D.L. Hughley, as well as community leaders including Brooklyn District Attorney Kenneth P. Thompson, New York Urban League President and CEO Arva Rice and Correction Officers’ Benevolent Association President Norman Seabrook. The event featured performances by Calvin Richardson and Eric Benet.

“Radio 103.9” joins the Cumulus New York cluster of popular stations including 77 WABC, 95.5 WPLJ and NASH FM 94.7.

The launch of the new format was made possible by a 10.4 mile move from a site in Bronxville, NY to atop a hospital in the Bronx allowing the Class A signal to reach much more of the New York market.

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D L Hughley, Tom Joyner chillin at Radio 103-9 Roll-out Party

The station’s star-studded lineup includes the nationally syndicated morning drivetime program “The Tom Joyner Morning Show” and the afternoon drivetime program “The D.L. Hughley Show” that are both part of the Cumulus partnership with Reach Media.

The station’s local shows include “LaLoca” with host Sharon “La Loca” Montero, who joins “Radio 103.9” from WPYO 95.3 FM Power in Orlando, and “Hanging Downtown” with Marc Clarke, a host widely known for his three years hosting the popular “Hang Suite” on WHUR 96.3 FM in Washington, DC.

The “Radio 103.9” lineup will be:

• 6am – 10am: “The Tom Joyner Morning Show”
• 10am – 3pm: “LaLoca” 
• 3pm – 7pm: “The D.L. Hughley Show”
• 7pm – 12am: “Hanging Downtown”

“Women ages 35-44 who enjoy urban format music and stars from the last few decades through today are underserved in the Big Apple and we’re changing that now with an urban radio renaissance,” said Kim Bryant, Vice President/Market Manager for Cumulus New York.

103.9 FM (600watts) 60dBu Coverage

“New York is the greatest city in the world and the radio programmers and personalities that came before me are a part my philosophy on radio today,” said Ken Johnson, Program Director of “Radio 103.9.” “The only thing greater than my love for New York radio is my respect for its listeners.”