WRAW 1340 AM will become Rumba 1340 AM at the stroke of midnight Friday, switching to a Spanish hot adult contemporary format, the station's owner, Clear Channel Media and Entertainment, announced Wednesday.
"We decided to launch Rumba 1340 after years of requests from the local community and positive feedback from advertisers," said Craig Stevens, program director, Clear Channel Media and Entertainment Reading. "Reading has a very high Latino population and we are excited to engage this very important audience with Rumba 1340's great programming."
WRAW has been airing Scott Shannon's True Oldies Channel.
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