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| Vanessa Adamo |
Clear Channel announced today that television and media
industry veteran Vanessa Adamo has joined the company as Senior Vice President
of Brand Partnerships for the Clear Channel Entertainment Enterprises division,
reporting to its President John Sykes.
The Clear Channel Entertainment Enterprises division drives
the company's brands further into the entertainment and media space, leveraging
Clear Channel's 840 radio stations, web and outdoor properties and the
iHeartRadio platform to create partnerships and large-scale live, on-air and
televised events that support artists' projects, add value for advertisers and
position Clear Channel as a 360 degree entertainment company.
By the end of 2014, Clear Channel will have had at least 18
television shows aired on networks domestically, and distributed
internationally in over 30 countries around the world, including franchises
like the iHeartRadio Music Festival, Jingle Ball and the iHeartRadio Album
Release Party Series. In addition, Clear
Channel has already had dozens of its events video streamed on its own platforms,
as well as on other major consumer platforms like PlayStation®3 (PS3™), Xbox
and Yahoo.
In Adamo's newly created position, she will develop
opportunities that grow Clear Channel's business by leveraging the company's
multi-media platforms for marketing and entertainment partners.
"Vanessa's expertise in both television production and
advertising makes her an ideal executive to create and develop branded content
for all our platforms at Clear Channel," said Sykes. "She will be integral to leading our
partnership efforts as Clear Channel Entertainment Enterprises rapidly creates
more content."
Prior to joining Clear Channel, she served as Vice
President, Content Director at LiquidThread, Starcom MediaVest group. She worked with both MTV Networks and The CW
on award-winning campaigns for Microsoft's Bing, including Bing & MTV VMA's
Most Shareworthy Video and Bing & CW's "TV to Bing About." She
also led the branded content programs for Windows Phone, Outlook and most
recently the launch of Xbox One. Before this, Adamo was Coordinating Producer
for 'The Talk,' Producer for The Tyra Show, Producer of NBC Universal's 'The
Maury Show.'
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