Monday, October 15, 2012

Profile of Typical Twitter User Unveiled


She’s American, 28, has 208 followers, loves her iPhone, talks endlessly about her family and fashion – and her favorite color is purple. She’s also, according to new research, the average Twitter user.

According to a story by Quentin Fottrall at marketwatch.com, this composite character was pieced together through an analysis of 36 million Twitter profiles by Beevolve, a social media marketing firm based in London -- but it’s more of weird science than an exact one. For instance, among Twitter’s active followers, the mean number of followers is 208, but more than four-fifths of the micro-blogging site’s members have fewer than 50. And, according to the survey, 25% of Twitter’s 140 million accounts have never been used. (Though some 40% of users have not tweeted over the last month, they may log on just to read tweets by others, says Jim Prosser, a Twitter spokesman.) The average age of 28 was calculated by analyzing both user bios and tweets.

Here are some other results from the survey :

Roughly half of all tweets are sent from the U.S.

Members follow fewer people than follow them.

Female users outnumber males by 53% to 47%.

Women tweet more about family and fashion.

Men prefer to tweet about sports and technology.

The average user has sent nearly 800 Tweets.

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