She’s American, 28, has 208 followers, loves her iPhone,
talks endlessly about her family and fashion – and her favorite color is
purple. She’s also, according to new research, the average Twitter user.
According to a story by Quentin Fottrall at marketwatch.com,
this composite character was pieced together through an analysis of 36 million
Twitter profiles by Beevolve, a social media marketing firm based in London -- but it’s more
of weird science than an exact one. For instance, among Twitter’s active
followers, the mean number of followers is 208, but more than four-fifths of
the micro-blogging site’s members have fewer than 50. And, according to the survey,
25% of Twitter’s 140 million accounts have never been used. (Though some 40% of
users have not tweeted over the last month, they may log on just to read tweets
by others, says Jim Prosser, a Twitter spokesman.) The average age of 28 was
calculated by analyzing both user bios and tweets.
Here are some other results from the survey :
Roughly half of all tweets are sent from the U.S.
Members follow fewer people than follow them.
Female users outnumber males by 53% to 47%.
Women tweet more about family and fashion.
Men prefer to tweet about sports and technology.
The average user has sent nearly 800 Tweets.
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