WROO 967TheRoad hit the air in Greenville, SC Thursday morning and is
branding as “Greenville’s Classic Rock”.
The move brings competition to Entercom’s Classic WROQ ‘Rock 101’.
That site is branded as “Greenville’s Classic Rock” which
would place the station in direct competition with Entercom’s “Rock 101” WROQ.
It promises to be another 'Davey & Goliath' battle piting WROO's 700 watts against flamethrower WROQ's 100,000.
Wednesday, WROO was spinning the wheel of formats
as CHR, AC and 60s/70s Oldies.
For a time Wednesday, the following message was posted on
the the Shine96.7 website:
"For the past 5 years, Shine 96.7 has been invited into your homes, your cars, your churches and spent time with your family. We are truly blessed to have been part of your lives.
As of today at noon, Shine 96.7 will no longer be on the air as Positive Hits. We hope we have been able to bring a positive message to your life during our time on the air but there will soon be a new sound to the radio station.
To continue enjoying your favorite Christian Artists, we encourage you to try His Radio 89.3 or with your iheartradio app on your smartphone, Christian Hits.
Again, Thank you for your support of Shine 96.7, its staff and clients."
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