Some noteworthy examples of such transformations are evident in no stranger a place than reality television, the boundary between real life and pop culture where regular people are elevated to the level of superstardom seemingly overnight.
Enter Nicole Polizzi aka Snooki.
One of the controversial stars of MTV’s reality mega-hit “The Jersey Shore.” From episode, her drunken antics, animal-print accouterments, fuzzy slipper obsession, quarrels with housemates and adherence to the gym-tan-laundry (GTL) lifestyle garnered her much attention from the media and public at large. Despite negative commentary, Snooki capitalized on her role in the show’s success, making countless public appearances and creating a product line named after her signature hairstyle, Poof Nation. Offerings included Snooki-approved products such as house slippers and over-sized sunglasses.
Critics of the Snooki way of life who thought an end to her 15 minutes of fame was long overdue had a field day when photos of a publicly intoxicated Snooki emerged. The public at large and even her own father urged that she enter a rehab facility
News of the one who seemed to have built a reputation around being an outrageous, pint-sized party girl being paid an exorbitant dividend for delivering a commencement speech to Rutger’s University graduating class of 2011 spread like wildfire. She seemed to be an inescapable force: Snooki and a female Jersey Shore castmate announced that they’d be starring in an MTV spinoff, then the blogosphere went into overdrive when Snooki confirmed reports that she was indeed pregnant with her first child.
Then a metamorphosis occurred. Almost overnight, the once loud and opinionated mom-to-be took on a calmer, family friendly persona.
Snooki’s transformation from club hopper to mother was not an easy one and has implications for professionals in every career field who could benefit from a personal brand overhaul.
Take It From Snooki: Three Tips For Revamping Your Personal
Brand, click here.
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