Wednesday, August 10, 2011

CC Radio Selects Social Media Management System

Vitrue Tuesday announced that Clear Channel Radio has chosen Vitrue's social marketing platform, the Vitrue SRM, to manage social relationships across its 850 radio stations and its personality properties.

Under the agreement, Vitrue's SaaS-based solution will efficiently and effectively maintain consistent branding and messaging throughout hundreds of Clear Channel Radio's individual radio station pages, all from one single platform.

With the Vitrue SRM platform, Clear Channel Radio can publish and promote across all individual Clear Channel Radio social pages and personality pages, including the current campaign surrounding the largest concert event in radio history: the iHeartRadio Music Festival. Vitrue's platform will enable Clear Channel Radio to push iHeartRadio Music Festival promotional content through the social Web, providing pertinent updates, news and exclusive content surrounding the September event. Clear Channel Radio can also utilize Vitrue's platform to execute national promotions, advertising opportunities and sweepstakes that can be tailored to individual markets and locations, in addition to many other social marketing functionalities.

"We designed our platform with companies like Clear Channel in mind. While social marketing allows brands to reach a global audience, it is imperative to provide the functionality to promote across local markets in real time -- which is why our platform is such a good fit for Clear Channel," said Reggie Bradford, CEO and Founder of Vitrue. "With Vitrue's solution, Clear Channel Radio will be able to easily achieve scale and promote the iHeartRadio Music Festival and other events to their fans in local markets."

"The priority at Clear Channel Radio is to provide our fans with the best possible content and promotions and satisfy their love of music and entertainment through multiple channels," said Larry Linietsky, Senior Vice President, Product and Operations of Clear Channel Radio. "We're expanding our social strategy to maximize engagement with our listeners, and Vitrue's platform allows us to manage our social venues and engagement in one place -- from posts to ticket contests to audience polls, and more."

About Vitrue Vitrue ( ) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, YouTube, emerging networks and mobile applications. The industry-leading Vitrue Social Relationship Management (SRM) platform is collectively managing its clients' more than 900 million fans in 47 countries across 3,000 Facebook and Twitter accounts. Vitrue's stable of clients include McDonald's, American Express, Amway, YouTube, Intel, P&G brands, Johnson and Johnson, Samsung, Ford, Chanel, JCPenney, Disney, Baskin Robbins, Best Buy, Domino's Pizza and AT&T, as well as many global marketing and public relations agencies.

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