Monday, August 8, 2011
ABC Digital Offers Web Content for Radio Stations
Brief stories from credited sources covering a broad array of categories are produced and updated 24 hours a day. Photos, slides and graphics accompany each story. ABC Digital also offers stations the opportunity to monetize the content as the service can be locally branded on individual station sites and sponsored by local advertisers.
“Timeliness and quality were front and center in developing this product,” said Steve Jones, Vice President and General Manager of ABC News Radio. “According to many of the affiliates we polled, other service providers update their Web content far too infrequently. An important advantage our service offers is that it doesn’t take visitors away from the radio station’s page by linking them to other sites. Our ABC-produced content lives on the radio station’s site ensuring the station retains the traffic and the news and entertainment stories are updated continuously.”
ABC Digital’s news categories include World, National, Politics, Business, Entertainment and Health/Lifestyle. Content is also customizable for music stations with format-specific stories on artists from 12 major formats including Adult Hits, Adult Contemporary, Lite AC, Oldies, Alternative Rock, Active Rock, Classic Rock, Country, CHR, Hot AC, Urban and Urban AC.
Content is delivered in RSS, Atom, RDF and other common formats. All feeds include breaking news updates via email to key station contacts so major news being posted can be promoted onair and listeners can be directed to a station’s site.
Posted by Tom Benson at 12:27 AM