There are many ways to create dynamic personalities on the radio. There isn’t a single, simple recipe for success. However, there are basics that every show needs. Let’s start a list. I’ll go first.
Every show needs:
- Someone with an “internal clock”. A sense of when the pace is dragging. The ability to keep the topic in focus, on track and making “sense” to the audience.
- A keen understanding of the target audience’s lifestyle, attitudes, worldview, priorities and the reason they might choose their show.
- An understanding of who they are as personalities and how they match that target audience.
There are many more. What can you add to the list?
- A coach. Someone to help them, guide them, counsel them and provide perspective.