Audio Graphics conducts the only continuous survey of online radio listeners, with support from Borrell Associates. We've been doing this since 2002 and have proven, again and again, that there's educational value in asking your audience serious questions. Use answers to improve your product, enhance an advertiser's market position, or to offer items to the audience that (they tell you) are on their wish list.
We asked questions like the following: Have you made an online purchase in the last 30 days?
If Yes - of what value?
If you own a Hand Held device, do you listen to Internet Radio on it?
So my question is, why don't we see more radio stations employing the power of a survey with more stations now moving online?
If you answer it's too difficult, let me assure you that you're right - if you want to run the survey yourself. But if you are looking to join and share in a free survey system that Audio Graphics created, and has used for a decade, it's as simple as adding two lines of code to your web site. All serving stations share detailed information pulled from these surveys.
Read More & Get More Survey Results Here.
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