Monday, March 21, 2011
Some Christmas Stations Maintaining New Listeners
PPMs released today include: NYC, LA, Chicago, Philly, San Francisco, Dallas-Ft. Worth, Houston and Atlanta plus several other markets. To take a glance at the latest numbers, click here.
Also today, Arbitron released its March 2011 RADAR (Radio's All Dimension Audience Research) 108 Radio Network Ratings report. According to the newest data, approximately 74 percent of Persons 12+ heard one or more network radio commercials in an average week of the survey period, which is an increase of nearly 3.6 million versus the March 2010 report.
Additionally, RADAR 108 showed 74.8 percent of Persons aged 18+ (175,487,000 Persons) heard at least one network radio commercial, along with 73.9 percent of Persons aged 35+ (121,038,00 Persons), 77.4 percent of Persons aged 18-49 (104,483,000 Persons) and 77.6 percent of Persons aged 25-54 (98,497,000 Persons).
To view RADAR results, click here.
Posted by Tom Benson at 6:11 PM