USA Today 23rd annual Super Bowl Ad Meter:
For the first time ever, two ads tied for first with the consumer dial groups -- Bud Light and Doritos, both featuring dogs. ("USA TODAY assembled 282 adult volunteers in Bakersfield, Calif., and McLean, Va., and electronically charted their second-by-second reactions [using] handheld meters.")
- 10 most popular: Bud Light, Doritos (tied for 1st), Volkswagen, Doritos, Pepsi Max, CareerBuilder, Pepsi Max, NFL, Bridgestone, Coke.
- 5 least popular: Hyundai (lowest), Hyundai, GoDaddy.com (Danica Patrick), Stella Artois, Mini Cooper.