Entire NCAA Basketball Tournament Live for First Time
CBS Corp. and Time Warner Inc.’s Turner Broadcasting will televise all 67 games of the National Collegiate Athletic Association men’s basketball tournament live in their entirety for the first time in the tournament’s 73-year history.
Eben Novy-Williams at bloomberg.com reports, The two networks, which signed a 14-year, $10.8 billion contract in April, will share broadcast, Internet and wireless rights to the college basketball tournament. Games will be shown on four networks -- CBS, and Turner’s TBS, TNT and truTV -- said Christina Miller, the senior vice president of strategy, marketing and programming for Turner Sports.
“Fans can now switch from game to game, from network to network, to the game that interests them,” Miller said in a telephone interview.
The new schedule will spread out the games’ starting times, particularly in the early rounds, allowing for every game to be seen from start to finish. In previous years, CBS grouped starting times together so the network could switch between contests if they were close.
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