Robert Feder at chicago.timeout.com asks: So what’s all the celebrating about at Clear Channel Radio?
True enough, Lite FM nearly quadrupled its overall audience share in just two months — skyrocketing from 10th place with a 3.6 percent share in November to first place with a 12.1 in the so-called holiday book. Credited with “the steepest trajectory of any big-market Christmas station, percentage-wise,” Chicago’s Clear Channel outlet exceeded its own performance last year when it jumped from a 3.2 to a 10.2.
But look a little closer at the numbers and you’ll find the harsh reality: The moment Lite FM turns off the “Holiday Lite” and resumes its regular adult-contemporary format, those Christmas visitors vanish.
In the final week of the Portable People Meter survey, the station dropped a full 10 share points — plummeting from a 14.7 to a 4.7. In terms of cumulative weekly audience, that represented a net loss of 1,992,400 listeners.
Read more here.