Bonneville International, a media company owned by the Church of Jesus Christ of Latter-day Saints, announced on August 4, 2025, that its Seattle-based conservative talk radio station, 770 KTTH-AM, has been rebranded as "Seattle Red 770 AM."
This rebranding emphasizes the station’s conservative identity and aligns with its growing digital presence. The new branding mirrors the style of Bonneville’s sports stations, such as Seattle Sports 710, by incorporating the city name, a thematic descriptor ("Red"), and the dial position.
The rebrand is more than a name change; it includes the launch of a new digital platform, SeattleRed.com, and a Seattle Red mobile app, aimed at amplifying conservative perspectives through hard-hitting news, exclusive investigations, and unapologetic commentary.
The station’s flagship host, Jason Rantz, anchors the lineup from 3–7 p.m. weekdays, joined by syndicated hosts like Armstrong & Getty (6–9 a.m.), Dana Loesch (9 a.m.–12 p.m.), Guy Benson (12–3 p.m.), Will Cain (7–8 p.m.), and Mark Levin (8–11 p.m.).
Bonneville stated that Seattle Red will expand its coverage to the broader Pacific Northwest, including Idaho and Oregon, to reflect its growing regional influence.
This transformation builds on KTTH’s established role as Seattle’s leading conservative talk station, known for its bold commentary and top ratings in the Seattle/Tacoma market.
The rebrand also aligns with Bonneville’s broader mission to connect and inform communities, as seen in its operation of other Seattle stations like KIRO Newsradio 97.3 FM and Seattle Sports 710 AM, alongside digital platforms like MyNorthwest.com and SeattleSports.com.