Rumors are swirling that Sydney Sweeney might become the new face of Bud Light. Industry insiders suggest Sweeney could leverage the controversy surrounding her American Eagle jeans campaign, which resonated with conservative audiences, to secure a lucrative deal with the beer brand.
Experts estimate that Anheuser-Busch, Bud Light’s parent company, might need to pay up to $10 million to land a full endorsement deal with the Anyone But You star.
Christopher Chatham, a celebrity endorsement expert at Manatt, told the Daily Mail that Sweeney’s proven commercial success makes her an ideal choice to revive Bud Light’s fortunes.
“Her American Eagle campaign drove massive denim sales and boosted the brand’s stock, making her a strong contender for Bud Light as they navigate past criticism,” he said.
“Sweeney brings reach, resilience, and relevance, so a seven-figure deal wouldn’t be surprising.”