The ample promotion and involvement of Justin Timberlake failed to ignite a ratings gain for the 49th Annual CMA Awards.
Final Broadcast Ratings: Per Nielsen’s final data, Wednesday’s 49th Annual CMA Awards ceremony averaged a 3.8 adults 18-49 rating with 13.62 million viewers from 8-11PM ET.
The numbers both trail those of last year’s show — 4.5 with 16.25 million — by 16%.
Fast National Ratings: Airing from 8-11PM, Wednesday’s 49th Annual CMA Awards broadcast averaged a 3.8 adults 18-49 rating. Its average total viewership clocked in at 13.58 million viewers.
Both numbers trail those of last years’s show — 4.5 with 16.25 million — by 16%.
While it would be easy to blame stiff competition from FOX’s “Empire,” it is worth noting that the show drew its best adults 18-49 rating in the “Empire”-occupied 9PM hour.
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