Beasley Names Lori Heeren Director of Strategic Sales

Lori Heeren

Beasley Media Group Tueday announced the appointment of Lori Heeren to Director of Strategic Sales. She will be based in the Naples, Florida headquarters, where she will work with Beasley's 52 radio stations to develop live events across the company platform.

Lori is returning to Beasley after leaving her role as the Vice President and General Manager of Reno Media Group, where she recently led the cluster's eight stations to become the top-billing cluster in the Reno/Tahoe market.

“We are thrilled to welcome Lori back to Beasley in an expanded role, where she will be able to impact all of our properties,” said Chief Revenue Officer Heather Monahan.

“Lori will be assuming a newly-created position where she will be empowered to use her creativity and vast network of brand partnerships to develop native advertising solutions through our events, concerts and broadcast offerings.”

“This opportunity to return to Beasley after four years is a highlight of my radio career,” added Lori. “I have so many new ideas, which are ready to come to life at Beasley. The Director of Strategic Sales position is my dream job!”

A veteran radio executive, Lori Heeren’s career includes CBS Radio in Las Vegas, where she served both as a General Sales Manager and the Director of Sales, producing major events like Bite of Las Vegas and Petapalooza and creating other community happenings such as Las Vegas Women's Fair, Kids' Mix.