Cumulus Media announces that Kansas City’s newest radio station launched today with the debut of K273BZ 102.5 The Underground, Kansas City’s New Rock Alternative via KCMO 94.9 FM-HD2. 102.5
The Underground will feature 102 minutes of commercial-free underground music all day, every day for Kansas City and signed on with wall-to-wall music at 12:01 a.m. The station also launched its new website, www.1025theunderground.com today.
Donna Baker, Midwest Regional Vice President for Cumulus Media and Market Manager for Cumulus Kansas City said: “Kansas City rock fans have been asking for a true Alternative station for years. We built 102.5 as requested, and will deliver the most and absolute best music in the format. This passionate audience is the perfect addition to our winning lineup of seven Cumulus KC stations and the Kansas City Chiefs Radio Network.”
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| K273BZ 102.5 FM (250 watts) Red=Local Coverage Area |
Troy Hanson, Corporate Programming/Rock Formats for Cumulus said: “We are delighted to give Kansas City an Alternative choice as we continue to add to our platform in the ALT arena and our strategic cluster portfolio with 102.5 The Underground. Donna Baker, Dan McClintock and their crew are top notch in delivering entertainment and results to both our audience and clients alike. With artists like Twenty One Pilots, Foo Fighters, Muse and The Black Keys anchoring our pathway, we like our positioning and are excited to serve the community with this strong programming.”
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