Donald Trump Buys Radio Commercials

Donald Trump

Donald J. Trump is buying radio air time in three early states, his campaign manager confirmed, marking the billionaire candidate’s first foray into paid advertising since he began his presidential campaign in June.

The NY Times reports the 60-second radio ads will run in Iowa, New Hampshire and South Carolina over the next two weeks, said Corey Lewandowski, Mr. Trump’s campaign manager.

The ads are not expected to feature attacks on any of Mr. Trump’s rivals, despite his penchant for such criticism in interviews and stump speeches.

And they are not television ads, which are substantially more expensive than radio spots. Those are the types of ads that some political watchers assumed Mr. Trump was referring to when he told Fox News on Tuesday evening that he planned to begin small advertising buys in early states over the coming days.

The purchase for a week of radio ads usually costs only several thousands of dollars, as opposed to the hundreds of thousands of dollars that television spots could cost a campaign to air at this point in the race.


Mr. Trump is making the move after seeing his poll numbers begin to sag in Iowa and nationally, although he has maintained his lead in recent public polls in New Hampshire.

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