Radio’s top-billing formats show a shift by advertisers to music,
according to InsideRadio.
Between 2000 and 2012, AC and hot AC formatted-stations grew
their revenue by more than $100 million, according to BIA/Kelsey. The result is
a new format champion, as the financial research firm says female-skewing
formats have overtaken news and talk to
deliver the biggest share of radio revenue.
In 2012, 15.9% of
radio revenue came from stations with an AC or hot AC format, compared to 14.4% from news and talk stations. It’s a
reversal from 2000, when spoken word stations topped music.
“AC is the leader because the demographic group that it attracts is higher-educated,
higher-income people,” BIA/Kelsey chief economist
Mark Fratrik explains.
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