Netflix is targeting a new outlet for its streaming video
service: cable TV boxes.
According to USAToday, Netflix is in talks with cable TV
companies, including Comcast and Suddenlink Communications, to get its
streaming app on their set-top boxes, according to a person familiar with the
situation.
If the deals happen, that would represent a major thawing in
the historically frosty relationship between Netflix and the traditional TV
industry.
Netflix lets subscribers watch movies and TV programs
through their existing Internet connections, or through smartphones and other
wireless devices. The service's increasing popularity has raised concern that
consumers may switch off cable or satellite TV services.
However, Netflix has started producing its own content, such
as House of Cards and Orange
is the New Black, and is increasingly thought of more like an HBO for the
Internet, rather than a provider of all programming. That shift makes Netflix
less of a threat to traditional cable TV companies.
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