LA Radio: Revenue Surge Reported

The Southern California Broadcasters Association and Miller Kaplan Arase, LLC are reporting a September total market revenue surge of 7.2%.

“September produced impressive growth for the LA Radio market,” said SCBA President, Thom Callahan. “This critical swing month showcased some great revenue performances from our member stations, which maximized both local and national spot and blew the doors off digital revenue.”

“On a Year to Date basis, Miller Kaplan Arase is reporting total revenue growth at 3.4% through September. However, our trend line during 3^rd quarter 2013 reveals a 5.2% growth rate YTD for the same period,” notes Callahan. “Simply put, Q3 was powerful and we see the same trend developing for Q4.”

“While projected revenue from the Affordable Care Act has not met our initial expectations at this time,” says Callahan, “we are very encouraged by activity in the Insurance category overall as well as our 4^th quarter activity in significant new business development, solid automotive spending, impressive sports billing from the Lakers and Clippers, big LA Dodgers playoff revenue, and the ‘raw power of Southern California radio in Q4.’”