Just as in the cosmological model that explains how the
universe sprang into existence from an infinitely dense singularity, CBS’ The
Big Bang Theory has grown with such explosive force that it appears to be its
own ever-expanding universe.
According to media buyers surveyed by Adweek, The Big Bang
Theory in its seventh season now commands a staggering $326,260 per 30-second
spot, topping the likes of NBC’s The Voice ($264,575 for the higher-rated
Wednesday night show), ABC’s Modern Family ($257,435) and Fox’s The Simpsons
($256,963).
CHECK OUT PRICE LIST: Click Here
CHECK OUT PRICE LIST: Click Here
The robust unit cost is a function of Big Bang’s monster
ratings—three episodes into the fall season, Chuck Lorre’s sitcom is averaging
19.2 million viewers and a 5.6 rating in the adults 18-49 demo—and its
seemingly unstoppable growth. After posting full-season highs two years
running, Big Bang’s ratings are currently trending up 12 percent versus the
2012-13 campaign.
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