Sun Broadcast Group, Inc. announced Thursday that it has
entered into a sales and syndication agreement with AccuWeather, Inc. to
provide a branded weather reporting service to Spanish language radio stations.
Along with affiliating and distributing the hourly reports,
Sun’s Spanish language division, Sun Latino, will handle ad sales and
sponsorships.
“When we formed Sun Latino we aimed to become the #1 network
for information”, said Jason Bailey, Sun Broadcast Group CEO. “With AccuWeather
en Español joining our lineup of Fox Deportes and CNN en Español, we’ve clearly
accomplished that goal. Stations and advertisers alike now have just one
network to call that provides the trusted brands that inform their audience.”
AccuWeather en Español will be offered to affiliates as
fully customized daily weather reports with the power of the complete
AccuWeather team by their side. Stations will receive local updates voiced by
AccuWeather reporters 7 days a week as well as breaking weather reports as
conditions warrant. AccuWeather en Español is the only weather product to be
offered by a major source to the fast growing Spanish language radio community.
"This milestone marks a new chapter in the growth of
our business as the leading provider of weather forecasts to the Spanish
language radio community" said Evan Myers, Chief Operating Officer at
AccuWeather. "We have a commitment to superior accuracy and delivering
high-quality weather forecasts that customers depend on daily."
No comments:
Post a Comment