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ESPN’s studio programming continued its strong performance in August as fan interest in the upcoming NFL and college football seasons, combined with MLB pennant races and a busy summer sports calendar, drove audiences across the network’s daily lineup.
Multiple programs delivered their best August viewership on record, while overall studio show audiences increased 13% year over year.
Among the month’s top performers, NBA Today delivered its best August on record, posting a 64% year-over-year increase. ESPN’s weekday morning and early afternoon block also reached new milestones, with Get Up, First Take (tying its record set in 2025) and The Pat McAfee Show all achieving their best August audiences. The 2 p.m. and 6 p.m. ET editions of SportsCenter likewise set new August viewership highs.
August milestones across ESPN’s daily lineup:
Among the month’s top performers, NBA Today delivered its best August on record, posting a 64% year-over-year increase. ESPN’s weekday morning and early afternoon block also reached new milestones, with Get Up, First Take (tying its record set in 2025) and The Pat McAfee Show all achieving their best August audiences. The 2 p.m. and 6 p.m. ET editions of SportsCenter likewise set new August viewership highs.
August milestones across ESPN’s daily lineup:
- Record August performancesGet Up (8 a.m. M-F) averaged 378K, a YOY increase of 19%.
- First Take (10 a.m. M-F) averaged 419K viewers, tying 2025’s mark for the show’s best August.
- The Pat McAfee Show (noon M-F) averaged 405K viewers (linear + digital), up 19% YOY.
- NBA Today (3 p.m. M-F) was up 64% YOY, averaging 328K viewers.
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