San Jose CA: Connoisseur Spins 94.5 FM To K-Love

Connoisseur Media has reached an agreement to sell the 94.5 FM broadcast signal licensed to Gilroy, California—currently operating as KBAY-FM—to K-Love, Inc. for $2 million, the company announced Thursday.

The deal allows K-Love to expand its Christian programming in the San Jose market while Connoisseur retains the KBAY-FM call letters, intellectual property, and country music format. The transaction does not include the ongoing operation of the current KBAY format or Connoisseur’s flagship San Jose station, KEZR-FM. 

The sale remains subject to approval by the FCC and is expected to close in early fall of this year.

This move continues Connoisseur’s broader growth strategy, building on its acquisition of Alpha Media stations in September of last year and the more recent purchase of Bonneville’s San Francisco properties last month. “We were approached about selling our frequency to K-Love, Inc., who want to expand their Christian offerings in the San Jose market with the addition of the 94.5 FM frequency,” said Jeff Warshaw, Founder and CEO of Connoisseur Media.  “We found a way to do that but retain our KBAY-FM country format. Stay tuned!”

Connoisseur Media is a multi-platform broadcasting company known for combining traditional radio with innovative digital offerings and marketing services. The company operates a coast-to-coast portfolio that reaches approximately 20% of U.S. listeners and focuses on delivering trusted local content to audiences and strong results for advertisers.