Veteran radio executive Susan Larkin has been appointed President and CEO of RCS Worldwide, a major provider of broadcast and media software owned by iHeartMedia.Larkin, who most recently served as chief operating officer at Audacy, will now lead a company whose platforms—including Media Monitors, Mediabase, and Florical Systems—are widely used across the global radio industry.
In her new role, she is expected to focus on expanding cloud-based tools, improving data and analytics capabilities, and helping broadcasters modernize operations through shared measurement systems and technology-driven workflows.
The move marks a shift for Larkin from overseeing day-to-day radio station operations to shaping the technology infrastructure that supports programming, music tracking, and audience insights across the industry.
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| Susan Larkin |
Mark Gray, CEO of Katz Media Group, said Susan Larkin is known throughout the industry for her strategic vision and steady leadership of complex organizations. He noted that RCS Worldwide is already a strong, established company and that her leadership is expected to further strengthen its position. Gray added that Larkin has a clear understanding of where audio, data, and broadcast technology are heading, and that her perspective will benefit the broader industry.
Larkin said RCS Worldwide operates at a key intersection of content creation, data intelligence, analytics, and operations, creating opportunities to expand what the company can deliver to its partners. She said she is motivated to integrate these capabilities in ways that provide clearer insights, better decision-making, and stronger business results. Larkin added that the company has played a major role in shaping the industry over decades and that she looks forward to helping lead its next phase, focused on connection, innovation, and measurable impact.