Bay Area Radio: John Allers Named New Brand Manager At KLLC

Audacy has appointed John Allers as the new Brand Manager for its popular Hot AC station KLLC (Alice @ 97.3) in San Francisco, effective immediately.

Allers, who also serves as Audacy's Regional VP of Programming, steps into the role previously held by Michael Martin. Martin has shifted his full focus to his national position as SVP of Programming and Head of Music Initiatives for Audacy, after leading Alice for many years as part of his 16+ year tenure with the company's San Francisco cluster.The change was communicated to station staff via an internal memo from Kieran Geffert, Audacy's SVP and Market Manager for San Francisco.

John Allers

In the memo, Geffert praised Allers' qualifications and expressed strong support for the transition:

“I’m excited to share that John Allers will be stepping into the role of Brand Manager for Alice 97.3. John is a proven Brand Manager and currently leads LIVE 105 here in San Francisco, as well as KVIL in Dallas. He brings deep operational experience, strong leadership instincts, and a track record of guiding brands with clarity and focus. I have full confidence in his ability to build on Alice’s legacy and help position this iconic brand for its next chapter of success. Please join me in congratulating John as he takes on this expanded role.”

Allers brings extensive experience in programming and brand leadership. He joined Audacy in late 2021 after a long career that included programming the heritage Alternative station Radio 104.5 (WRFF) in Philadelphia for over a decade. 

In his current regional role, he has successfully overseen the revival and operation of Live 105 (KITS) in San Francisco—restoring its classic Alternative identity in 2023—while also managing KVIL (Alt 103.7) in Dallas.

This move allows Allers to add oversight of the well-established Alice @ 97.3—a longtime Bay Area favorite known for its contemporary hit music and community engagement—to his portfolio, while continuing to guide Live 105 and KVIL.

The appointment positions one of Audacy's most experienced programming leaders to steer Alice forward, maintaining its strong local presence and legacy in the competitive San Francisco radio market.