The announcement was shared on social media, with TPUSA teasing, “Performers and event details coming soon.” A linked survey allows the public to vote on preferred music genres for the event, including “Anything in English,” “Americana,” and “Worship,” though “Hip Hop” is also listed, despite Kirk’s past criticism of the genre as “degenerate.”
Details on how or where TPUSA’s counterprogramming will be broadcast remain unclear, but viewers would need to switch from the Super Bowl to watch the show, which TPUSA says will celebrate “faith, family, and freedom.” The Super Bowl is scheduled for February 8, 2026.
The NFL’s selection of Bad Bunny, a global music star with 80 million Spotify listeners, sparked immediate backlash from conservative figures. Critics, including House Speaker Mike Johnson, who called the choice “a terrible decision” and suggested 1980s country artist Lee Greenwood instead, and former President Donald Trump, who labeled it “absolutely ridiculous” despite admitting unfamiliarity with Bad Bunny, have targeted the Puerto Rican artist’s Spanish-language music and his comments about skipping U.S. tour stops due to concerns over ICE targeting his fans.
Homeland Security Secretary Kristi Noem also weighed in, stating that immigration enforcement would be heavily present at the Super Bowl, emphasizing attendance should be limited to “law-abiding Americans who love this country.”
Bad Bunny addressed the controversy during his October 4, 2025, “Saturday Night Live” monologue, delivering remarks in Spanish to thank his fans and highlight Latino contributions to the U.S. He then humorously told critics in English, “If you didn’t understand what I just said, you have four months to learn.”
Following Charlie Kirk’s assassination in September 2025 during a debate in Utah, his widow, Erika Kirk, took over as CEO of TPUSA. The organization’s talk program, “The Charlie Kirk Show,” has continued, with recent episodes criticizing Bad Bunny’s selection.


