Jacob's Media Plans To Triple Down On Digital

Consultants and researchers Jacobs Media and its partner company, jacapps, recognize the revenue challenges broadcasters are facing, and have decided to triple down on helping stations face this head-on. The companies are announcing these solutions that are available to all commercial, public, and Christian radio stations: A series of three free webinars designed to help broadcasters develop their digital strategy and begin implementation.

Jacobs D.R., a digital consulting service launched over a year ago to help stations – from those that are just getting started to others who have begun realizing success – develop and implement a successful digital revenue strategy.

The inclusion of programmatic advertising in all apps developed by jacapps, providing stations with an immediate and growing revenue source from their mobile apps.

“Broadcasters of all sizes recognize that dollars are shifting away from the traditional way radio has been sold for decades and have begun to explore ways of capturing a piece of the amazing growth of digital advertising, and our companies have been at the forefront of this effort,” Jacobs Media VP/General Manager and jacapps President Paul Jacobs remarks. 

“But digital revenue is an entirely different world, and we are committed to helping stations make the adjustments necessary to be successful. This starts with education, but also showing stations that by looking at their business in a different way, from the salespeople they hire and the products they sell, they can unlock digital revenue.”

The free webinars take place over three consecutive weeks – October 21 and 28, and November 5 at 2pm EST. Presented by Jacobs Media/jacapps’ Director of Digital Revenue Chris Brunt, they will cover everything from how to assess your current revenue situation and what obstacles might be in the way, how to develop a digital revenue strategy, and how to promote your own digital assets effectively to capture the highest rates on web streams, mobile apps, newsletters, and more.

Adding a programmatic advertising component to jacapps is part of this new initiative, as jacapps COO Bob Kernen comments, “Mobile revenue is the fastest growing segment of the advertising space, yet many stations haven’t begun to monetize their mobile apps. By adding a programmatic component into our apps, we are allowing our stations to begin to monetize quickly by selling unsold inventory, while training their sales teams to generate local business.”

To register for the webinars and for more information about Jacobs D.R. and jacapps Programmatic revenue, go to www.jacobsmedia.com or www.jacapps.com.