Friday, December 29, 2023

TV Ratings: NBC News Scores A Hat Trick


NBC News is #1 for the week of December 18, with TODAY, NBC Nightly News with Lester Holt and NBC News Daily topping broadcast news competition in the key A25-54 demo as 2023 concludes, according to Nielsen Media research.

TODAY is #1 in A25-54, beating Good Morning America by 154,000 viewers, marking its 19th consecutive weekly demo win – its longest streak since December 2021. TODAY also won across the board, including total viewers, on Wednesday, Dec. 20. Season-to-date, TODAY is the top-rated morning show in the key A25-54 and A18-49 demos, delivering its best start to a season in the key demos against GMA in five years.

NBC Nightly News with Lester Holt is the #1 evening newscast for the week in the key A25-54 demo, beating ABC World News Tonight by +70,000. Nightly News is also the most-watched newscast in A25-54 for four consecutive evenings (12/15,12/18,12/19 & 12/20), marking the longest daily winning streak in nearly four years, since March 2020. Season to-date, Nightly News improves its competitive position versus ABC across the board by double digits, including by +74% in the A25-54 demo compared to the same time period last year.

NBC News Daily also wins the week for the fifth consecutive time, topping GMA3 in the demo by +46,000 and delivering its largest A25-54 demo win on record. Additionally, NBC News Daily marks its longest demo streak on record, ranking #1 for 9 consecutive days in A25-54. NBC News Daily continues to be the #1 afternoon news program on all of TV in the key demo in its 12P-4P daypart, season to-date.

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