Friday, August 20, 2021

The ACM Awards Reaches Deal To Stream On Amazon Prime Video


The annual Academy of Country Music Awards will break new ground in 2022, becoming the first major awards show to air exclusively on a streaming network, reports The Tennessean in Nashville.

Fans can tune into the show next year via livestream on Amazon Prime Video, marking the first time in decades country music's biggest stars won't gather for an ACMs ceremony on network television.   

The Academy of Country Music partners with production company MRC to bring the show to Amazon. Details including a show date, host and performers should be announced in the coming months. 

Award programs in recent years have simulcast on network television and streaming platforms, but a show hasn't before cut the cable entirely from broadcast plans. 

“We are thrilled that the Academy of Country Music Awards are first to take this giant step toward the future of awards shows with Amazon Prime Video," Academy of Country Music CEO Damon Whiteside said in a statement. "This partnership, which reinforces our position as an innovative, progressive awards show, will deliver the broadest possible audience and, simultaneously, deliver massive value to our artists whose music lives inside this ecosystem, enabling fans to discover and stream music as they watch." 

CBS previously hosted the ACM Awards, but contract renewal negotiations reportedly stalled earlier this year. Instead, CBS plans to host the CMT Music Awards in April. 

The show drew an estimated 6.08 million viewers last April, according to trade publication Deadline — down from 6.6 million in September 2020.

The ACM Awards relocated from Las Vegas to Nashville for 2020 and 2021 shows, both impacted by COVID-19 precautions. But Whiteside told The Tennessean earlier this year that he doesn't expect the ACM Awards to return to Music City in 2022. 

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