Friday, July 24, 2020

Rotating Artists To Host Daily 'Backstage Country' Show

United Stations has announced it will produce and distribute a daily 5-hour program where stars of Country Music host the program on a rotating basis for one week at a time.

The weekday program, "Backstage Country," is intended to fill a daypart on Mainstream Country stations and will be made available beginning the week of September 14. Beasley Media Group has signed on as the flagship group of affiliates for with WXTU/Philadelphia, WKLB/Boston, WQYK/Tampa, WSOC/Charlotte, KCYE/Las Vegas, WKML/Fayetteville and WKXC/Augusta.

"Backstage Country" will give listeners and affiliates an insider's look and each Country artist hosting will do so for an entire Monday through Friday week. Each host will have an opportunity to share their perspective on music, touring, events, the media and any other topic that inspires or matters to them as influencers and creators. Big Machine recording artist Tim McGraw will anchor the first week of broadcasts while Black River artist Kelsea Ballerini, Warner Music Nashville's Brett Eldredge and Broken Bow stars Jason Aldean and Dustin Lynch have all committed to sit behind the microphone during the first month of broadcasts.

United Stations EVP/Programming Andy Denemark commented, "We have always tried to deliver high-profile hosts for our programming so that our affiliates have something they can promote and their listeners have something special and engaging. Since Country artists have a tremendous history of accessibility and outreach to their fan, we felt that a radio show where the stars are the DJ's would be a fantastic vehicle for everybody."

Beasley's Chief Content Officer Justin Chase added, "To deliver an audio experience that comes as close as possible to the intimacy of a backstage meet and greet seems perfect for the times in which we live. Country is such a star-driven format, and we're thrilled to bring the biggest names directly to our audience."

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