Spanish Broadcasting System, Inc. has announced its radio stations in the West Coast scored major victories during the Nielsen Audio’s May 2020 PPM survey across top markets Los Angeles, San Francisco, Chicago. These successes were driven by SBS’s best-in-class programming and the strength of the company’s Regional Mexican format. Beating out all other Hispanic radio competitors in Chicago, WLEY-FM La Ley 107.9FM ranked #1, among Adults 18-49. This is a historic milestone for SBS in the Chicago market.
Los Angeles, the #1 market in America, has SBS radio stations in the top spot, with KLAX-FM 97.9FM La Raza ranked #1 station in the Hispanic market among Adults 18-49, 25-54 and 35-64 beating all market competitors.
Latinx, Los Angeles’ #1 Party Station, KXOL Mega 96.3FM always trending, ranked #1 among Adults 18-34 beating all Hispanic market competitors.
SBS’s KRZZ 93.3FM La Raza in San Francisco achieved the #1 spot among Adults 18-49 and 25-54 beating all market competition in the Hispanic market. The station's success is driven by the popular sounds of Regional Mexican music.
Albert Rodriguez, SBS COO commented, “Our West Coast radio stations have continued to rapidly grow its listeners and serve advertisers by offering the best Regional Mexican music, the most compelling personalities and the most exciting content in the market. Congratulations to the entire SBS West Coast teams for their incredible efforts.”
“The most recent Nielsen rating results once again confirms that SBS’s radio stations are the go-to destination for content, entertainment, chart-topping regional mexican music, and information,” said Juan Carlos Hidalgo, VP of Programming, SBS West Coast. “Month after month we prove that no other media company serves the Hispanic listener with high-caliber talent and tailored content like SBS. We bring listeners together like no one else in the industry that's a guarantee.”
SBS’s West Coast stations once again delivered more impressions among Adults 18-49 than the next four Hispanic Radio Groups- Univision, Liberman Broadcasting, Entravision Communications- combined, reaching more listeners during the May 2020 report.
The May book success was powered by major rating victories against Spanish and English-language competition in the market.
Los Angeles
Source: Nielsen Audio PPM May 2020, Persons 18-34, Mon-Sun 6A-Mid Los Angeles-Metro
Source: Nielsen Audio PPM May 2020, Persons 18-49, Mon-Sun 6A-Mid Los Angeles-Metro
Source: Nielsen Audio PPM May 2020, Persons 25-54, Mon-Sun 6A-Mid Los Angeles-Metro
Source: Nielsen Audio PPM May 2020, Persons 35-64, Mon-Sun 6A-Mid Los Angeles-Metro
San Francisco
Source: Nielsen Audio PPM May 2020, Persons 18-49, Mon-Sun 6A-Mid San Francisco-Metro
Source: Nielsen Audio PPM May 2020, Persons 25-54, Mon-Sun 6A-Mid San Francisco-Metro
Chicago
Source: Nielsen Audio PPM May 2020, Persons 18-34, Mon-Sun 6A-Mid Chicago-Metro
Source: Nielsen Audio PPM May 2020, Persons 18-49, Mon-Sun 6A-Mid Chicago-Metro
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