Tuesday, June 30, 2020

Detroit Radio: WDFN Flips To iHM's New Black Network


Programming at WDFN 1130 AM appears to have changed ahead of a major announcement Tuesday, The Detroit News reports.

On Monday night, 1130 AM WDFN The Fan was broadcasting speeches and audio vignettes from African American figures such as former U.S. President Barack Obama talk show host Oprah Winfrey and rights activist Malcolm X.

In between, an advertisement urged listeners to tune in at noon Tuesday for "an important announcement" regarding the station's future.

Two radio-related outlets had signaled a change was in the works, reporting on their websites Monday that WDFN would be ending its sport radio format.

According to RadioInsight.com, owner iHeartMedia is preparing to launch a new network on at least 15 of its stations. WDFN was among the stations nationwide "stunting" with programming targeting African American audiences, the website reported.

Detroit Sports Nation cited a Facebook post Monday from Mark Wilson, who formerly worked at WDFN and said on his page that the station "will be part of iHeart Media’s flip of 15 properties to the 'Black Information Network.' Mostly in major markets, they will produce radio targeted to African American audiences.  No doubt a smart move at this time especially considering stations like WDFN were floundering big time."

Representatives for iHeartMedia did not immediately respond to a request for comment Monday night.

WDFN-AM launched in 1994. It relies mostly on syndicated sports shows.

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