Wednesday, November 20, 2019

R.I.P. Herb McCord, Granum Communications President, CEO

Herb McCord
Granum Communications President and CEO Herb McCord has died.

He was 77 and had suffered from heart and kidney issues over the past year.

McCord, who co-founded Granum in 1990, received the Ward L. Quaal Leadership Award from the Broadcasters Foundation of America in 2015 for his management of the company. Before launching Granum, McCord served as VP/Radio at Greater Media for ten years.

In an e-mail sent Tuesday, former HD Radio Alliance Corporate Affairs President Peter Ferrara, who was also a founding partner and COO at Granum, said, "It is with great sadness that I tell you Herb passed away early this morning. Herb was my mentor, business partner, and dear friend. He loved the radio business and shared his fun-loving and full-of-life spirit with us all. He had been struggling with serious health issues recently and had been going downhill steadily the past year. His son, Michael, was with him as he died peacefully under the care of Hospice."

Before founding Granum, McCord spent 10 years as VP/Radio at Greater Media. In 2015, he received the Ward L. Quaal Leadership Award from the Broadcasters Foundation for his day-to-day management of Granum, now controlled by an investment bank.

McCord co-founded Granum in 1990 with the goal of buying stations in major markets, and the company grew quickly to become one of the five largest groups. Its stable of stations was sold to Infinity in 1996.

McCord spent 30 years as a board member of the Radio Advertising Bureau until 2015.

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