Binghamton NY Radio: Public Radio Unveils Programming Changes

On Sunday, February 3, 2019 WSKG public media will make bold programming changes on its two radio stations, WSKG 89.3 FM and WSQX 91.5 FM.

WSKG-FM (NPR) will convert to all News-Conversation and WSQX-FM will convert to all Classical Music with some jazz and weekend folk. According to the station announcement, there will be more news and conversation on WSKG for listeners who prefer that programming, and more music on WSQX for listeners who prefer that programming. It will be more of what you love.

WSKG President and CEO Greg Catlin says “Right now, both radio stations are mixed format stations, meaning they both offer news, conversation and music. Listeners have to switch back and forth all day and night to get what they want, and it can be confusing. By making this change to one format for each station our listeners and members can have a choice and get what they want.”

WSKG expects that by making the changes it will lead to gains in audience, membership and membership revenue, and it will position the public media organization for future growth. We firmly believe the majority of our listeners will embrace the new sound as it becomes more relevant to their lives, and that it will enhance the long-term health of WSKG and WSQX.

Whether we like it or not the world is in a digital revolution and that includes radio and how we consume radio in our homes, in our cars, on our computers, and especially on our mobile devices. WSKG and WSQX are ready so anyone can listen 24 hours a day on our website wskg.org or on voice-activated smart speakers.