Report: Radio In-Car Reach Remains Steady

New data from Edison Research set to premier at the Radio Show in Orlando finds that the reach of in-car AM/FM radio has remained unchanged since 2011.

Edison Research, working with NPR, recently tracked the results of two previous studies performed by Edison that looked at in-car audio consumption.  A national telephone survey of all Americans ages 18 and older who have been driver or passenger in a car or truck found that in 2018, 84% currently use AM/FM Radio while driving.

Significantly, this is the exact same percentage seen in the 2011 version of this study.

According to Edison's Larry Rosin, “Radio’s in-car reach remains phenomenally high and unchanged since we last updated this study in 2011.  However, this does not mean that nothing has changed in the in-car environment.  We will look at the changes we are seeing in the presentation at the Radio Show in Orlando.”

These findings, and many others will be presented in a session called"Miles Different: In-Car Audio 2018" at 1:30pm on September 27 at the Radio Show, Produced by NAB and RAB.

Edison’s Larry Rosin will summarize data from Share of Ear®, Infinite Dial, and a unique tracking survey performed with NPR, to show the state of in-car audio today.