Survey: Talent Says Radio Is Still Fun

Before taking off for a much awaited 3-day weekend, take a moment to read Fred Jacob's latest blog, "A Labor Of Love.'

It follows Thursday's webinar on this year's first-ever Air-Talent Questionnaire (AQ Survey) which debuted before a SRO opening session at this year 30th annual Morning Show Boot Camp in Chicago. Jacobs writes that he 'couldn’t help but notice how many young people were in attendance at this year's camp, eager to learn more about this profession from those of us who have been “at it” for a long time.'

With regard to the study, he pointed to 1,100+ members of radio’s “air force” who told us the main reasons they’re on the radio.

Of the 13 choices, the main drivers are having fun, entertaining, and finding emotional fulfillment in what they do for a living.

Jacobs says, "Despite the changes that have roiled radio this past couple decades – consolidation, debt woes, performance pressures, staff cutbacks, and those incredulous comments we hear all too often: “Who listens to the radio anymore?” – their enthusiasm hasn’t dampened or waned that much.

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Click Here to review Survey Details