Through 91 games of the 2018 MLB season, Atlanta Braves ratings on FOX Sports South and FOX Sports Southeast delivered a 3.09 average household rating in the Atlanta DMA. This is a 51% uptick versus the same number of games in 2017, marking the highest year-over-year (YoY) household ratings growth of any National League team, and the second highest across all MLB teams.
Atlanta Braves telecasts on FOX Sports South and FOX Sports Southeast in the Atlanta DMA also rank #1 in prime on cable TV with a 3.29 primetime HH rating average since the start of the season, beating the average of all other cable networks. Among all television in the Atlanta DMA, Braves games on the networks rank #2.
The networks’ social media platforms have also delivered substantial gains since Opening Day with Braves content on FOX Sports South’s Facebook, Instagram and Twitter accounts; engagement is up 554% and video views are up 134% versus the first half of the 2017 season.
Additional ratings highlights for the first half of the 2018 season (Atlanta DMA):
• Highest-Rated Game: Monday, July 2, at New York Yankees (5.46 HH rating) on FOX Sports Southeast.
• Highest-Rated Braves LIVE Pregame Show: Sunday, July 15, versus Arizona Diamondbacks (1.54 HH rating) on FOX Sports South.
• Highest-Rated Braves LIVE Postgame Show: Sunday, May 20, versus Miami Marlins (3.61 HH rating) on FOX Sports South.
• Highest Peak Rating: Monday, July 2, at New York Yankees (6.87 HH rating in 10:00-10:15 p.m. ET window) on FOX Sports Southeast.
• Highest-Rated Series: Three games at New York Yankees on July 2-4 averaged a 4.49 HH rating on FOX Sports Southeast.
• Tuesday, June 12, versus New York Mets (3.41 HH rating) on FOX Sports Southeast outperformed ESPN’s telecast of the same game by 142%.
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