reported on Tuesday afternoon that, after severe backlash from conservatives and military supporters, the military financial services organization USAA will resume showing advertisements on conservative talk radio host Sean Hannity’s Fox News Channel show.
“The USAA financial services firm says it is reinstating its advertising on Sean Hannity’s Fox News Channel program after receiving heavy criticism from many of the military members and veterans that it serves,” the AP wrote.
According to Newsbusters, USAA withdrew its advertisement spots on Thursday from Hannity’s FNC show after pressure from far-left organizations running a smear campaign in hopes of causing Hannity to lose his job.
The San Antonio, Texas-based company said Tuesday it will also start advertising again on other programs where it had suspended ads, including “Hardball” and “The Rachel Maddow Show” on MSNBC, and Jake Tapper’s “The Lead” on CNN, according to AP.
Following Hannity’s reporting on a discredited conspiracy theory involving the death of a Democratic National Committee staff member, the liberal advocacy group Media Matters last week posted a list of his show’s advertisers — and USAA was one of 10 to say it was pulling its commercials. At the time, the USAA said the company’s policy was to avoid politically opinionated shows.
But many of USAA’s customers reacted angrily, and it didn’t help when the company’s advertising on other opinion shows was pointed out.
USAA said it wasn’t trying to favor one set of political views over another. The advertising is returning while the company reviews its policy about avoiding the opinion shows.