Wednesday, February 22, 2017
Facebook May Stream One MLB Game Per Week
Facebook has pushed to sign deals with owners of sports rights to live stream their games, going after an audience that competitor Twitter Inc (TWTR.N) is also trying to capture, according to sports media consultants.
For social media platforms like Facebook and Twitter, live streaming sports is key to attracting people since sports is one of the few types of content that people still watch live.
The companies were in advanced talks, according to one source. It was unclear which games MLB would live stream on Facebook. A representative for Facebook and MLB declined to comment.
By partnering with Facebook, MLB would get access to a young audience at a massive scale, consultants said.
The size of Facebook's reach was a big reason Univision Communications Inc [UVN.UL] decided to use Facebook Live to live stream Mexican soccer matches in English, said Tonia O’Connor, chief commercial officer and president of content distribution at Univision.
Under that deal, Facebook will live stream 46 matches by Mexican soccer league Liga MX in 2017. Terms were not disclosed.
Over the past few months, Facebook has live streamed global basketball and soccer matches and table tennis.
While Facebook is aggressively pursuing sports deals, Twitter has established a coveted relationship with the National Football League. But Facebook does not need the NFL to claim victory in live sports, Berke said.
"The scope of their audience is worldwide," Berke said. "They have a range of audiences and sports loyalties they can appeal to."
Posted 3:10:00 AM