Station Satisfaction is up with opinions on Music Flat. Takeaways from the presentation:
- Looking mostly at 18-54 data, 77% of US respondents and 72% of Canadian respondents reported being “very satisfied” with their country station. This is a slight increase for US stations and a slight decrease for Canadian stations. 18-34s propelled the US increase.
- Regarding country music over the past 12 months, 79% of US respondents and 88% of Canadian respondents felt country was “as good” or “better” than last year. For US respondents, this represents a flattening out of declining trend (-1% this year) while the score for Canadian participants was up a percentage point halting a two-year decline.
- Reasons for thinking this year’s music was “better” include “upbeat,” “new artists,” and “relatable lyrics.”
- A&O&B report that 96% of the US sample and 93% of the Canadian sample own smartphones with 52% saying they used their cell phone “a lot more” this past year.
- Texting followed surfing the web and making calls were the top three activities the panel reported doing “every day or nearly every day.”
Finally, listeners reported more frequent interaction with their country station this past year. Partner Becky Brenner noted that interaction with their country stations rose. “Facebook was the primary source, however, Instagram grew significantly and Facebook live had an impressive debut. Meanwhile, Snapchat’s daily use continues to increase – now at roughly 30%. However, only 9% of listeners report following a station on that platform. “
Anstandig presented information regarding utilizing all three "microphones" at your station -- on-air, digital, and social. Topics included the importance of station apps, utilization and implementation of social strategies, and the future of digital as it relates to radio.
He enouraged radio attendees to consider the usage of Pure Play systems in their programming, as it relates to finding songs and artists that are already popular and appealing to their audience. Marks also urged radio to keep pace with Pure Play services by offering music discovery and pushing songs out of overnight categories to find hits quicker and propelling passion projects to the forefront of the music mix.
Borchetta also spoke about the formula -- or lack thereof -- for finding and developing raw talent, stating that it never happens the same way twice. Emphasis, he said, should be placed on finding stars -- both artists and on-air personalities -- who change the feeling in the room with their presence.
BMLG Records artist Ryan Follese entertained attendees with songs from his current EP, including "Float Your Boat," "Put A Label On It," "One Thing Right," and "Wilder."