Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, “Alpha continues to grow and invest in Columbia with our latest addition of a Contemporary Rock station. Rock 99.7 will be a great companion to our Classic Rock station Fox 102.3 WMFX.”
|W259CL 99.7 FM (250 watts)|
“We live in a very vibrant and educated town, and it was kind of silly that Contemporary Rock didn’t have a place on the dial. Rock 99.7 will now fill a very sizeable 20-year void. We are going to have a ton of fun with this thing,” remarked Hunter Meyer, Rock 99.7 Program Director.